BlueScope Steel - Spotlight on Steel Newsletter
Issue 45: February 2005 Archives Subscribe www.bluescopesteel.com.au

Welcome to "Spotlight on Steel" - a monthly electronic newsletter, delivering the latest steel initiatives, product news, information and promotions at BlueScope Steel, to members of the BlueScope Steel Website.

NEWSLETTER CONTENTS

1. Home On The Range
2. Pressure's Off For Injured Horses
3. Steel Framing - A Huge Opportunity
4. Making Complex Designs Easy
5. BlueScope Steel Brand Partnership Program
6. Fast Facts

This Month's Feature Article
1. Home On The Range

A new Sydney architectural firm, Noxon Giffen, has created a contemporary and welcoming home in the beautiful bushland setting of Victoria's Mornington Peninsula. Located in the rural community of Main Ridge, known for its boutique wineries and produce, the farm house is home to a young farming family, who are in the process of setting up a goat cheese making operation on the property. See how LYSAGHT® products are incorporated in the design:

http://www.bluescopesteel.com.au/redirect.cfm?to=45home


2. Pressure's Off For Injured Horses

Horses are following the country's top athletes on the road to recovery from injury thanks to the development of the world's first horse hyperbaric oxygen chamber. Designed by Melbourne based company, Fink Engineering, the first equine chamber was installed at Flemington in May 2004. Coffs Harbour-based engineers W.E. Smith Hudson were enlisted to build the chamber using various grades of XLERPLATE® steel from BlueScope Steel:
http://www.bluescopesteel.com.au/redirect.cfm?to=45horse


3 . Steel Framing - A Huge Opportunity

The residential steel framing market represents a largely untapped opportunity for Australia's building industry, where sometimes negative and often incorrect perceptions are holding back a potentially lucrative market. Builders who have switched to steel framing find that many of their previous perceptions regarding working with the product don't match the reality. Read more:
http://www.bluescopesteel.com.au/redirect.cfm?to=45framing


4. Making Complex Design Easy

Complex building designs are now far easier to construct thanks to steel framing, which is allowing builders to attempt jobs that were previously considered too difficult. Being stronger and lighter than alternative framing materials, steel has made wall frames, floor joists and roof trusses much easier to handle and install. Read how ZINCALUME® steel assisted owner builder Vlado Semjaniv with construction of his new home:
http://www.bluescopesteel.com.au/redirect.cfm?to=45complex


5. BlueScope Steel Brand Partnership Program

BlueScope Steel has established an outstanding reputation as Australia's leading manufacturer of the finest quality flat steel products. Through our distributor, rollformer and manufacturing partners, the BlueScope Steel® brand has developed a unique position as a mark of trust and quality unequalled in the steel marketplace.

And now, we're encouraging you to display that brand with a marketing incentive that grants you the opportunity to leverage the BlueScope Steel® brand in advertising and promotions and enjoy the benefits of a partnership with Australia's leading steel company. 'Steel By' is the name we've given to the brand partnership program for customers of BlueScope Steel products. To learn more about the benefits and who can participate:
http://www.bluescopesteel.com.au/redirect.cfm?to=45steelby


6. Fast Facts...
  • The feet have a quarter of the body's bones (There are 52 bones in a pair of feet).
  • The average person will walk around 128,000 kilometres in a lifetime - that's more than three times around the earth.
  • When sneezing, your whole body stops - even your heart.
  • A tastebud has a life span of 10 days.
  • It is impossible to sneeze with your eyes open.
  • The average person falls asleep in seven minutes.

Thanks for reading,

Matt Lynch
BlueScope Steel - Internet Manager


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LEGAL NOTICE - BlueScope Steel®, XLERPLATE®, LYSAGHT®, LYSAGHT QUIKA-FLOOR®, LYSAGHT UNI-PIER®, ZINCALUME®, and COLORBOND® are registered trade marks of BlueScope Steel Limited ABN 16 000 011 058.