STEEL BY™ Brand Partnership Program

The STEEL BY™ Brand Partnership Program is designed to support our loyal customer base in Australia. In line with the program's continued commitment to growth, we now have over 1200 members who have joined the program.

As part of our continued desire to add value to your membership, you'll be pleased to hear that the BlueScope Steel brand has developed a strong corporate persona.

In terms of brand reputation, BlueScope Steel has gone from strength to strength in recent years and is now ranked 11th in terms of corporate reputation amongst the top 50 companies in Australia, climbing from 17th in 2006 (AMR Interactive : 2007). Additionally, the brand is highly recognisable with three out of four Australians now aware of who BlueScope Steel is.

For those customers who are not yet members of the program, we encourage you to enquire about the benefits we can offer your business and to help assess your eligibility to be part of this unique brand partnership program. Please view our registration page for more information.

STEEL BY® Brand Partnership Program
STEEL BY® Brand Partnership Program
STEEL BY® Brand Partnership Program

What's New


Manufacturers' Monthly Endeavour Awards
Recognising the essential role manufacturing plays in Australia's economy, Manufacturers Monthly established the Endeavour Awards program back in 2003. Now in its fifth year, the Endeavour Awards is the only national awards program specifically for Australia's manufacturing industry. [Read More]


Cameron Sinclair with Storage Solutions Engineering Director, Chris Fudge
04 May 09 Storage Solutions Easy For APC
While IKEA is renowned for providing home furnishing solutions, it turned to leading storage solutions company APC Group to fitout a new store in Perth, WA. APC Group custom design and fabricate an extensive range of racking solutions made from Steel supplied by BlueScope Steel. [Read more]
Dan Berigan, General Manager,
Platinum Roofing
04 May 09 Business Is Going Through The Roof
Platinum Roofing has over 100 years of combined experience within the roofing industry, with offices based in Toowoomba and Bundaberg. Offering customers contemporary to traditional designs has led to the company being recognised as a leading installer with a personalised approach. [Read more]
Cranbourne Aquatic & Leisure Centre, Melbourne, 2 million litre rainwater tank made from 4mm Grade 250 XLERPLATE® steel
04 May 09 Two Million Litre Top-Up Tank
A new swimming and leisure centre in Melbourne will save up to 30 million litres of water per year thanks in part to a massive rainwater tank built by Tank Industries. [Read more]