BlueScope Steel Launches House Frame of the Future

Residential steel building frames, which have experienced significant growth over the past decade, are set for a further boost with the launch of BlueScope Steel's new residential steel building frame brand TRUECORE® steel.

News Item: 22 July 2005

Launched as the house frame of the future, TRUECORE® steel offers excellent spanning capabilities, which means designers can enjoy a new found freedom with open space contemporary design, a trend appearing increasingly popular among homeowners. Also, cross ventilation opportunities can be maximised to help buildings meet emerging energy efficiency guidelines.

With the number of new homes using steel building frames growing consistently in recent years, many buildings designers have been quick to adopt them, a trend likely to accelerate with the launch of TRUECORE® steel and the support BlueScope Steel will be giving the market. In addition to helping builders adopt steel building frames, the company will be helping to generate consumer demand for the product by communicating the benefits it offers.

"This is an exciting opportunity for designers, builders and homeowners across Australia," said Greg Jones, Market Development Manager at BlueScope Steel. "We are committed to growing the market for steel building frames and TRUECORE® steel gives us a clear way to do it."

"We see this new brand very much as the building frame of the future because it offers a number of simple and persuasive reasons to embrace it, including its impressive design and performance advantages, its ease of use, and the growing popularity of steel building frames amongst consumers who are increasingly asking for it."

Because of its high strength-to-weight ratio, TRUECORE® steel allows building designers to create bigger and wider spaces, giving them greater creative scope in their work. This is a benefit of considerable interest to the growing number of homeowners keen to live in more open, stylised and modern houses.

Also of notable interest to both designers and homeowners is that the new brand offers them a framing product that is dimensionally stable, so building frames won't warp, twist, sag or shrink over time. With a family's house typically being its largest asset, a core that is strong, durable, non-combustible and termite resistant will prove very attractive. To back this up, BlueScope Steel offers a warranty of up to 50 years* for house frames made from TRUECORE® steel.

"Everyone who specifies and uses building frames made from TRUECORE® steel will see the benefits," concludes Greg. "It will help designers develop better and more interesting plans, it will give more homeowners the houses of their dreams as well as added confidence in the long-term durability of their house. Quite simply, it is the house frame of the future!"

* Warranty subject to terms and conditions. For more information see our page: Warranties for Peace of Mind