How We'll Help You

CA Steel by Logo Success Stories Page

Recognition

The growing use of the STEEL BY™ logo on products, premises, and promotional material will multiply the impact of every program member’s marketing efforts. Companies which participate in the STEEL BY™ program become part of a nationwide campaign which is building the individual brands of members by associating them with the brand strength of BlueScope Steel. The cumulative result will be a level of recognition and STEEL BY™ brand preference which would otherwise be beyond the resources of most companies.

 

Steel By

Members’ Help Line

Our customers tell us that one of the advantages of using steel supplied by BlueScope Steel is the knowledge that there is a local source available when technical support is required. We’re proud of the expertise we’ve assembled over decades and proud to have been of assistance to customers large and small. As a participant in the STEEL BY™ program you’re entitled to a special level of technical support. We’ve established a STEEL BY™ Members Only Helpline.

 

Steel By

Steel By Newsletter

Business people in Australia seem to have at least one thing in common. They are mostly time poor and suffering from information overload. Keeping up with technological change, regulatory requirements and relevant business and economic forecasts is always a challenge, and essential. Allow us to assist. In STEEL BY™ you’ll find the vital news you need, stripped down to the essentials and without a word of puffery. It’s a value added service from BlueScope Steel, your brand partner.

 

Steel By

Media Exposure

A significant number of Australian companies are innovating their way to success, succeeding against a tide of imports, establishing new markets or reshaping old ones, even breaking into export markets – and more than a few of them are active participants in the STEEL BY™ program. As part of our commitment to promote the program for the benefit of all members, we’ve employed communications professionals to publicise these successes.

 

Steel By

Advertising

The STEEL BY™ program is a major activity which confirms BlueScope Steel’s commitment to Australian industry. It is supported by a substantial national advertising schedule reaching tens of thousands of key decision makers.
In addition BlueScope Steel undertakes extensive advertising and promotion of its premium product brands, COLORBOND®, ZINCALUME® and TRUECORE®, which are the products you use.

 

Steel By

Online Exposure

BlueScope Steel’s website attracts 100,000 visits each month. Our online visitors are often your prospects. They’re not just casual web browsers, but people with a serious and current interest in Australian made steel products. We’ll make sure they get the STEEL BY™ message so that they’ll make the connection between quality local products and your company.